Cash flow is the lifeblood of a business. Poor cash management is probably the most frequent stumbling block for entrepreneurs; especially those that are in the creative fields. Understanding the basic concepts of cash flow will help you plan for the unforeseen eventualities that nearly every business faces.

A profitable business can run out of money. Being profitable is not the same as maintaining liquidity, yet both aspects of business finance are essential to your business's success.

You say you can't afford to ____ (fill in the blank). Are you sure? Do you have a business plan? Do you have an operating budget?  Do you have a capital expenditures budget? How quickly do you get paid for a sale? How quickly do you pay your vendors? Are your vendors giving you the best rate possible? Are you charging for every service you offer? Are your rates high enough or too high? How much does it cost to make a dollar? What is your gross profit margin? How much of each dollar that you make do you get to keep? What's the biggest form of revenue you have? What cost the most to sell? What's the easiest thing to sell? What's your biggest liability? What's your biggest asset? Are you worried that you'll run out of cash?

If you need help answering these questions, you many need to call Studio Consulting Group.