If you have a marketing plan and if you
have an advertising budget, how and where are you going to advertise?
Are you getting the best rate on your advertising dollar? Is the media
you're buying the right media for your target market? What is your cost
per thousand? Who is your target market? How much media should you buy?
What is your reach and frequency? When should you buy? Are you
advertising during the slow times or the good times, and which is
better? What about special events and promotions, how are you getting
the word out? Do you think word-of-mouth is all the advertising you
need? Do you believe that just because your doors are open your business
If you need help answering these questions, you many
need to call Studio Consulting Group.